The Future of SoCal Indie Music Looks Bright — and Latino — at Viva! Pomona

cuco_guitar_tzopelic

Cuco is the future!

If it ain’t broke, don’t fix it, and there’s nothing about Viva! Pomona that needs to be fixed. Founder Rene Contreras celebrated the sixth birthday of his little festival that could in Pomona this past weekend with yet another stellar lineup of local and international independent artists that struck a perfect balance between Latino artists and everyone else.

The annual two-day festival brought a range of artists from different genres, with acoustic weirdos such as Juan Wauters and Tall Juan sharing floor space with their musical opposites like punk group The Coathangers and fuzzy surf-rock duo Surf Curse. It’s a formula that has worked since the festival’s inception, a depiction of the diverse tastes of Contreras and others like him.

The two worlds that the festival brings together have always coexisted well, although the disparity between the two seemed stronger this year than it has at past Viva! Pomonas. It was far from a Bloods and Crips or greasers and socials situation, but the line between the Latino segment of the festival and the rest stood out more than it had in other years.

One reason for the disparity was the star power behind some of the new names on the bill — specifically, Omar Banos, whose musical alter ego Cuco is more insanely popular than anyone who isn’t a teenage Latino from L.A. obsessed with emo and romantic ballads realizes.

Read the rest at LA Weekly!

Advertisements

About Afroxander

Afroxander is the nom de guerre for writer/photographer Ivan Fernandez, based in Southern California. His work has appeared in The San Bernardino County Sun, Modern Fix magazine, The People’s Dance Party blog, The Rockit magazine and other outlets. He currently freelances for LA Weekly, Remezcla and anyone else willing to send him out on an exciting adventure.
This entry was posted in Festival, Latino, Music, Uncategorized and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s